On Tuesday, in response to photographers’ requests, Kodak announced that it will be making its premier color negative film, Ektar 100, available in 120.

EKTAR 100 Film is the ideal choice for commercial photographers and advanced amateurs for applications such as nature, travel, fashion and product photography, where the emphasis is often on color.

The ISO 100 speed film features high saturation and ultra-vivid color, incorporating KODAK VISION Motion Picture Film technology to achieve its unparalleled fine grain. It is ideal for photographers who want the superior resolution of medium-format film and look for extraordinary enlargement capability when scanning and printing.

The new KODAK EKTAR Film in 120 format will be available worldwide beginning in April 2009.